{"product_id":"k18-damage-shield-protective-shampoo-250ml","title":"K18 Damage Shield Protective Shampoo 250ml","description":"\u003cp\u003eThe K18 Damage Shield Shampoo is a gentle yet effective cleanser that protects your hair from damage, frizz, and environmental stressors. Infused with the patented K18PEPTIDE™, this shampoo shields your hair from heat and daily wear, while preserving color and enhancing shine. It works by reducing excessive swelling of hair cuticles and maintaining a healthy scalp microbiome, making it suitable for everyday use. This sulfate-free, pH-optimized shampoo cleanses your hair and scalp without stripping away natural moisture, leaving your hair strong, healthy, and radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle cleansing\u003c\/strong\u003e: Removes dirt and oil without drying or disturbing the scalp’s protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects from damage\u003c\/strong\u003e: Shields against environmental aggressors and heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents frizz\u003c\/strong\u003e: Reduces swelling of the hair cuticles for a smoother, shinier finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreserves color\u003c\/strong\u003e: Safe for color-treated hair, maintaining vibrant hues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrobiome-friendly\u003c\/strong\u003e: pH-optimized formula for a healthy scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens hair\u003c\/strong\u003e: Helps reduce protein loss, keeping hair healthy and resilient.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eMassage a small amount of shampoo into wet hair, focusing on the scalp.\u003c\/li\u003e\n\u003cli\u003eLather and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat as necessary and follow with your favorite K18 treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eActive Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eK18PEPTIDE™\u003c\/strong\u003e: Patented technology that strengthens and restores the hair’s internal structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e: Adds moisture and promotes healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Phytate\u003c\/strong\u003e: Acts as a natural chelator to protect hair from environmental aggressors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Sodium Lauryl Sulfoacetate, H-Oligopeptide-78, Panthenol, Glycerin, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Disodium 2-Sulfolaurate, Caprylyl Glycol, Caprylhydroxamic Acid, Benzoic Acid, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance, Limonene.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":54057745776980,"sku":null,"price":50.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6980\/9236\/files\/K18BiomimeticHairsciencePeptidePrepDetoxHairShampoo250ml_e80a2e33-04a5-42cd-af24-f2805781ee73.png?v=1774868572","url":"https:\/\/aventenbeauty.com\/products\/k18-damage-shield-protective-shampoo-250ml","provider":"Aventen Beauty","version":"1.0","type":"link"}